Dubai- United Arab Emirates
Ishraq Communications, a leading public relations agency in Dubai, has been appointed to manage the PR campaign for Anthology Honey’s launch in the UAE. The agency will deliver strategic PR services to enhance the brand’s presence in the luxury health and wellbeing market and introduce the UAE to Greece’s most exquisite organic honey.
Anthology Honey is a premium brand offering rare, medicinal-grade and gourmet Greek honeys and ethical beauty products, including organic olive oil soaps and beeswax balms.
A ‘Gift from Gaia’, is sourced from remote Greek regions, the Anthology Honey core collection features four rare honey varieties, each celebrated for its distinct medicinal properties, and gourmet flavours. The collection includes Evergreen Oak and Sidr Honey (the Elixir of Strength), Mediterranean Blossoms (the Elixir of Beauty), Silver Fir (the Elixir of Rejuvenation), and the exceptionally rare and precious Vanilla Fir (the Golden Elixir) known for its spectacular, pearlescent and golden hues. Each jar is a precious gift from Gaia, celebrating the magic of nature and a dedication to the ancient art of beekeeping.
Founder Alexandra Timotheadi’s passion for nature and sustainability is deep-rooted within the brand. Born in Greece, and partnered with a background in biology, Alexandra has a profound understanding of ecosystems function, the biochemistry of natural products, and the critical role of pollinators in maintaining environmental balance. Through Anthology Honey, she dreams of creating a legacy of sustainability, appreciation and education and ensure that future generations inherit a world where honeybees and biodiversity thrive.
To protect the traditional art of Greek beekeeping, the luxury wellbeing brand partners with skilled artisans from the Greek island of Mytilene.
“Anthology Honey is not just about indulgence, it is a rare and authentic tribute to nature’s finest treasures for all honey connoisseurs and people who can appreciate the finer things in life. As a brand we are dedicated to educating people about the benefits of pure honey while inspiring mindfulness and connection. We are delighted to partner with Ishraq Communications to launch Anthology Honey in the UAE and on our mission to create a harmonious world for ourselves and future generations. Their strategic approach and understanding of the importance of honoring our core values, gave us confidence they effectively represent us in the UAE market.” Said Alexandra Timotheadi, Founder and CEO, Anthology Honey.
“We are thrilled to support the launch of Anthology Honey in the UAE. Anthology Honey’s commitment to delivering high-quality and organic honey products align seamlessly with our passion for creating impactful PR strategies that elevate brands with purpose. Our team at Ishraq Communications is excited to craft compelling narratives and execute strategic campaigns that highlight Anthology Honey’s unique story, reinforcing its presence and influence in the region,” said Osama Tinbakji, Founder of Ishraq Communications.
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About Anthology Honey
Anthology Honey is a premium brand offering rare, medicinal-grade Greek honeys, ethical and pure skincare products as well as artisanal olive oil and honey soaps. Sourced from pristine Greek landscapes and handcrafted with sustainable ingredients, Anthology is dedicated to purity and authenticity. Each jar of honey is a gift from Gaia, embodying the magic of nature and the richness of ancient beekeeping traditions. With a commitment to sustainability and ethical sourcing, Anthology Honey seeks to bring an unparalleled experience of wellness, indulgence and mindfulness to honey lovers around the world.
