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Real Results and Successful PR Campaigns
Explore case studies of how our strategic approach has helped make an measurable impact for various brands.
Annual Contract
Park Regis Kris Kin Hotel is a vibrant hotel that seamlessly bridges the historic and modern aspects of Dubai. As a 5-star hotel, it attracts both local and international travelers, offering an ideal location, modern amenities, and spacious accommodations, perfect for both business and leisure guests. Situated in the heart of Bur Dubai, the hotel is just 10 minutes away from the city’s popular attractions.
Ishraq communications team has been handling the annual plans execution of the hotel’s public relations and communications, including developing monthly plans as per the hotel’s strategy, creating creative angles for the hotel and its restaurants promotions to communicate with the public as per the yearly key occasions, handling the content creation and translation of all the PR materials, drafting and distributing press releases in Arabic and English to media publications, securing interviews, comments and Op-ed inclusions for the GM, drafting monthly listing to highlight the restaurants’ offerings and new menus, awards nominations, spotlighting the CSR initiatives, managing media invitations for new launches or events, crisis responses planning, securing influencer reviews and much more.
Some examples of stories we have successfully communicated include:
-Park Regis Kris Kin Hotel welcomes new visa initiatives with stay packages
-Ramadan offerings at Park Regis Kris Kin Hotel
-Experience the Festive Spirit at Park Regis Kris Kin Dubai
-Celebrate Eid Al Adha at Park Regis Kris Kin
-Bigger is always better at Park Regis Kris Kin Dubai
-Enjoy a relaxing mini break this Eid at Park Regis Kris Kin Hotel
-High occupancy in Dubai hotels during Eid, world’s coolest winter, hotel occupancy and offering during Ramadan, new announcements for ATM, – GM comment inclusion
Our team has secured over 800 coverage clippings in top English and Arabic media publications and social media platforms, including BBC Good Food, Fact Magazine, Whats On Dubai, Timeout, Arabian Business Magazine, Al Khaleej Newspaper, Emarat Al Youm Newspaper, The national, Hozpitality, Business Traveler ME, Hotelier ME, TTN Worldwide, Gulf News, Khaleej Times, Hia Magazine and many more.
6-Month Project
SRMG, the largest integrated media group in the MENA region, headquartered in Riyadh, Saudi Arabia entrusted Ishraq Communications with managing its English and Arabic public relations and media relations. We supported SRMG’s transformation strategy, activities, international event participation, and announcements of new media channels and platforms. Our responsibilities included strategic PR planning and press office management in the region. We have also been responsible for all content creation and translation, along with press release distribution across the GCC and MENA regions to secure the utmost exposure. Our tasks also included pitching profiling opportunities and interviews with Jomana R. Al-Rashid, CEO of SRMG, to support the exposure of various announcements and campaigns. Additionally, we collaborated with SRMG’s PR team to prepare and organize panel discussions at international events, developing backgrounds, concepts, general questions, key themes, and notional questions. We have been also creating the creative angles to feature each campaign in SRMG publications.
Key campaigns we have supported include:
-SRMG Ventures announces $5 million investment in Anghami, the leading music and entertainment streaming platform in the MENA region.
– SRMG and Warner Bros. Discovery launch Asharq Discovery, a unique free-to-view Arabic-language infotainment platform.
– SRMG Launches Asharq Documentary, Delivering A Unique Offering of High-Quality Factual Documentaries.
-SRMG and Billboard launch Billboard Arabia: Creating a global platform and stage for Arab artists.
-SRMG Returns to Cannes Lions International Festival of Creativity with an exceptional line-up of leading industry figures.
-Hia hub – the region’s largest fashion and lifestyle conference returns for its third edition.
-Sayidaty print goes monthly with revamped content style and enhanced opportunities for premium brands.
Our team secured over 400 coverages in top-tier Arabic and English media and social media platforms across the GCC and MENA regions, including Al Khaleej Newspaper, Al Ittihad Newspaper, The National, Arab News, Al Rai Newspaper, Wamda, Al Bayan Newspaper, Asharq Al Awsat Newspaper, Arabian Business, Al Monitor, Entrepreneur Al Arabiya, Asharq Business, Hia Magazine, Independent Arabia, Sayidaty Magazine, Al Rabia FM, Arabian Gulf Business Insight, and more.
4-Month Project
Greneration is a cutting-edge vertical farm in Dubai, supplying premium edible flowers, baby leaves, microgreens and rare crops to hotels, restaurants, bars, and caterers across the UAE on the same day of harvest. Since the farm’s official opening, Ishraq communications has managed its public relations, communications, and influencer relations. We developed a strategic PR plan, including the creation of a press kit in both English and Arabic, and drafting press releases, for which we created attractive angles to guarantee maximum exposure. Leveraging our strong media relationships in the UAE and GCC, we secured extensive coverage in top-tier English and Arabic publications, featuring press releases and interviews with Roman Ulyanov, Founder of Greeneration. We also secured green macro-influencers and Chefs’ reviews aligned with the farm’s concept.
Some of the stories we created include:
-Greeneration: An Innovative Food Hub Launches in Dubai
-Greeneration Introduces New Varieties of Premium Greens and Edible Flowers
– Greeneration Farm Partners with UAE’s Top Chefs and Restaurants to Elevate Fine Dining Experience in the UAE
Our team secured over 150 media coverage for Greeneration in top Arabic and English publications and social media platforms across the UAE and GCC, along with top-tier interviews, including Vertical Farm Daily, Trade Arabia, Caterer Middle East, Arabian Business Magazine, ESG MENA, Gulf Today Newspaper, Al Khaleej Newspaper, Al Bayan Newspaper, Hozpitality, Business Traveler to name a few.
3-Month Project
Whiteshield is a leading global strategy and public policy advisory firm, recognized as Europe’s top firm for innovation in consulting by Vault in 2021, and it has done extensive policy consulting work for government clients. Ishraq Communications has been managing the public relations and communications for Whiteshield’s activities, initiatives, collaborations, and achieved international indexes. We developed strategic plans to communicate the launch of the Global Trade Resilience Index (GTRI) and the Global Labour Resilience Index (GLRI) in the region. Our tasks included allocating the timelines of the plans and drafting press releases in English and Arabic and distributing them to the media publications, as well as securing top-tier interviews with Fadi Farra, Senior Managing Partner at Whiteshield. Our expert design team also proudly created print copies for both indexes which were distributed at COP28 and the World Economic Forum in Davos.
We secured over 200 media coverage in top-tier publications and social media platforms in the UAE and GCC, including Emirates News Agency (WAM), Sky News Arabia, Abu Dhabi TV, Sharjah TV, Al Ittihad Newspaper, Al Bayan Newspaper, Arab News Newspaper, Emarat Al Youm Newspaper, Arabian Business, Gulf News, Khaleej Times, The National Newspaper, and more.
3-Month Project
Eastern Fortune Investments stands as a beacon of innovation and strategic foresight, serving as the next-generation hybrid family office and holding company based in Dubai. Among EFI’s ventures is Pay10, a leading fintech and e-payment solutions provider dedicated to fostering an inclusive e-payment ecosystem locally and globally. Ishraq communications has been handling the public relations and communications for Pay10 in the UAE and the region. As a newly lunched provider of fintech and e-payment solutions in the UAE, our team developed a strategic communications plan to maximize exposure for their launch and participation in industry exhibitions and shows across the UAE and the region. We drafted and distributed press releases in English, French and Arabic to targeted media outlets. We managed media invitations, and secured interviews with Harry Gill, chairman of Eastern Fortune Investment and Pay10, during their participation at the Dubai Fintech Summit and Gitex Africa 2024 in Morocco.
Our team secured over 100 media coverage in top-tier targeted media publications and social media platforms including Forbes Middle East, Arabian Business Magazine, Al Bayan Newspaper, MEA Finance, Gulf Times Arabia, Fintech Gate, UAE Fintech, Kafa Press Morocco and Mehwar Press Morocco and more.
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